What if I told you that you could create the best content in your niche every single time and guarantee hundreds of social shares and links?
REALLY… It’s simple:
You’re going to work out what the already most shared and linked content is
And then create something bigger and better.
You’ll learn:
- Which topics will go viral
- Which type of content to create
- How to Create Content, That Is Better Than What’s Already Out There
- How to Make People Read, Love, Link + Share Your Content
Most Importantly: How to Create Viral Content without feeling overwhelmed and as fast and easy as possible!
Good Content = Attention = Money
Where To Start
Important Notice: You don’t have to be a great writer to write great content.
Some of the most successful Bloggers are:
- Writing in their second language (like me. I’m not successful though, so don’t believe anything I say)
- Dyslexic
- Poor Writers
4 things that are more important for producing great content than being a great writer:
- be helpful
- be authentic
- Don’t waste your reader’s time. Come to the Point already!
- Make it easy for your readers to read your stuff and put it into action! That’s what Rich in College is all about. I hate when I read a „How to“ type of Blog Post and still don’t know, what to do at the end of it. This will inevitably lead to me getting lost in hours and hours of researching. I’ll spend 10 hours researching and 0 hours actually taking action. I hate that.
Elements of the Perfect Viral Blog Post
- Attention-Grabbing Headline
- Opening Paragraph:
- Show that you understand their problem
- Hint, that you have a solution
- Tell them, EXACTLY, what you’re about to tell them.
- Main Part
- Keep your audience engaged
- Keep the paragraphs short and to the point
- Use benefit-driven headlines for each paragraph
- List out the main points + how they will solve the reader’s problems
- Include references, stats, quotes, helpful links, click to tweets, infographics, images, etc. – This will make your blog post much more shareable.
- Conclusion:
- Reference the introduction
- Summarize, what you’ve written
- Include an actionable Step-by-Step list to solve the reader’s problem.
- Call to Action: Tell your readers, what to do next. You’d probably think, your readers will know, what to do. If they like it, they’d share it anyway, right? Wrong! It’s stunning, how much of a difference a Call to Action at the end of a Blog Post makes.
Some examples include:
- Sign up to your email list – offer them an opt-in incentive to do so
- Buy your product
- Leave a comment
- Share your post
Why You Should Include CTAs on Everything You Publish
More than 90% of visitors who read your headline also read your CTA copy. (Unbounce)
Emails with a single call-to-action increased clicks 371% and sales 1617%. (WordStream)
Adding CTAs to your Facebook page can increase click-through rate by 285%. (AdRoll)
Adding CTA buttons to article templates increased revenue by 83% in one month.
Average order value for blog readers increased 49% quarter over quarter.
25 Popular Types of Blog Posts
- Listicle
- „How to“ Post
- FAQ
- „Do X Without Y“
- „Do X, Even When You Y“
- Ultimate Guide
- Infographic
- Case Studie
- Product Review
- Checklists
- Personal Stories („How I Overcame..,“)
- Resource Guide
- Weekly, Monthly, Yearly Reviews
- Interview
- Round-Up
- Video
- Blog Series
- Breaking News
- Guest Blog Post
- „X Quotes from/about…)
- Best Practices
- „Everything You Need to Know to…“
- „Best Books / Courses / … to do X“
- Warning Signs
- Themed Mistake
- „Anatomy of …“ (e.g. „Anatomy of the Perfect Blog Post“)
- „How I did X“
- How to Decide
- 101 Ways / Ideas …
- How the Pros do it
Whatever you do, always deliver on your promise.
If you post an Ultimate Guide to do XY and your reader needs to continue researching after reading it, you failed.
The Only Trick to Write Popular Blog Posts
- Find a Popular Blog Post
- Make It Better + More Shareable
- Promote it!
1. How to Find Popular Blog Posts In Your Niche
First, Find the Most Popular Sites In Your Niche
- Check Blog Aggregators, like alltop.com
- Google:
- „best NICHE blogs“
- „best NICHE website“
- „most popular NICHE blogs“
- „best earning NICHE bloggers“
- „most successfulNICHE bloggers“
If you also want to check out, what’s successful on Youtube, Instagram, etc., also google
- „most successful NICHE youtube channels“
- „most successful NICHE Instagrammers“
- „most successful NICHE twitter accounts“
- Use Buzzsumo: Search your niche or keyword and it will give you the most shared content. You can also set a filter to exclude big news sites, such as Forbes, HuffPost, or CNN.
Second, Find the Most Popular + Most Shared Content
- Visit the popular blogs/websites + check out, if they have a „most popular“ section.
- Use OpenSiteExplorer to find content with a lot of backlinks
- Visit: http://moz.com/researchtools/ose
- Search for the URL
- Click „Top Pages“
- Check the „Linking Root Domains“ to see how many unique sites have linked to the content.
- Copy the links of all pieces of content that have more than 100 unique root domains linking to them.
- Visit Buzzsumo.com to find content with a lot of shares.
- Enter the URLs of the websites you want to check out or just enter some keywords related to your niche.
- On the left, choose „in the past 6 months“
- Optional: Choose a language.
- Optional: Choose a type of content (e.g. article, video, infographic…)
- Copy the links of the top pieces, that would fit your niche.
2. How to Create Better Content Than Your Competitors
- See, if the original content left out important information.
- If it’s a list, go bigger. If the biggest listicle, you can find on google contains 25 Ways to do XY, make a list of 37 Ways.
- If the original content isn’t easily readable, include more images, more whitespace, more headlines, more everything.
- Make it more shareable by including Click to Tweets, Infographics, Stats, and more.
29 STEPS TO INSTANTLY CREATE 10X BETTER CONTENT
DO ONCE AND CREATE 10X BETTER CONTENT FOREVER
- Install the Yoast SEO Plugin
- Set Your Font to 16px or Higher
- Read This Article By Moz to Increase Page Speed
- Apply The Tips From The Article Above To Optimize Page Speed
- Install the WP Grow by Mediavine to Include Social Share Button on Every Page.
- Set Up the Floating Share Buttons
- Install a WP Plugin to Automatically add Pin It Buttons To Your Images, e.g. Pin It Button On Image Hover And Post
- Check Out the Video Down Below to See, How Easy It Is To Create Social Media Graphics Directly from Within the WP Post Editor
- Sign Up to Stencil For Free
- Optional: Design a Pin It Button That Fits Your Brand – e.g. with StencilHint: With Stencil, you can design your graphics directly within your WordPress Posts. Click Here to Try It For Free!
- Set Up The Pin It Button
- Create two Email Templates for Reaching Out to Bloggers, You’ve Mentioned In Your Post – Make Them 80 – 90 Words Long.
- A Mail to Reach Out, Without Sharing the Link – This Increases Conversion by 63%
- A Second Mail, Where You Send Them the Link to Your Post and Thank Them for Their Time.
TO DO FOR EVERY POST
- Shorten the Link, But Keep The Main Keyword Phrase
- Add Different Content Types like Infographics, Videos, Quizzes, and Embedded Tweets
- Create A Better Headline
- Include an Odd Number (19 Performs Better Than 20)
- Include an Inciting Adjective (Best, Easy, Instantly …)
- Include Your Main Keyword Phrase
- Have a Flesch Readability Score of 75 or Lower (You Can Use the Free SEO Yoast Plugin for This.)
- Include At Least 1 List.
- Choose 1 Image for Every 75-100 Words Of Your Post
- Download the Images
- Reduce the Images Size: Scale the Larger Side To About 800px and You’re Save for Most Websites
- Write Keyword-Dense Descriptions and Alt-Texts for all your Images.
Pinterest Optimization
- Design 1-3 Pinterest Graphics (600 x 900px) – e.g. with Canva or Adobe Spark
- Put Them Into Your Blog Posts
- Check Out This Blog Post By SpendWithPennies to See How to Hide Them → By doing this, the image is hidden on your blog post, but whenever someone wants to share your post on Pinterest, the graphics appear as an option. Notice that your alt-text becomes the Pinterest description by default.
After Posting: Reach Out to the Bloggers, You’ve Mentioned On Your Post.
- Research 3-5 Posts About A Similar Topic. Try to Aim For Small to Medium Blogs Instead of the „Big Players“. Smaller Blogs Will Be More Likely To Share Your Stuff.
- Send Each of Them An Email
- Research Their Email Addresses
- Adjust the Templates, You’ve Created
- Send Emails: Best Times are on Monday and Tuesday between 9 am and 2 pm PST
- Pitch at least 30 Days Before the Time, When You Want Your Content To Be Shared (If It Is Seasonal)
- Mention Them, When Sharing Your Content On Social Media
3. How to Promote the Content to Make it Go Viral
If you want to take your content promotion to the next level, you should start a 7 Day Free Trial of Buzzsumo Pro and also a free trial of Moz Pro. This will allow you, to use all those features, that I’m about to present you and it won’t cost you a dime. 🙂
1. Find out, who shared the content.
- On Buzzsumo, enter the URL of the original post.
- Click on „View Sharers“. This will show you all the people, who shared the post on Facebook, LinkedIn, Twitter, Pinterest, and Google+ (Is that still a thing?).
- You can then see, how many followers the people, who shared it, have.
- Sort by Followers.
- Exclude everyone, who has less than 5.000 Followers.
- Click on „Export“ to export all of them into a spreadsheet.
- Filter the list by „reply ratio“.
- Delete anyone with less than 50% reply ratio. This will leave you with the people, who are likely to reply to your tweets and re-tweet them.
- Again, save the spreadsheet.
2. Find out, who linked to the content.
- Head over to http://moz.com/researchtools/ose
- Enter the URL of the viral blog post of your choice.
- Click on „Linking Domains“
- Sort by Domain Authority (DA).
- Set a filter to only include websites with a domain authority higher than 50, since backlinks from these sites will have the biggest impact on your domain authority. This will give you a higher Google ranking.
- Check out the exact pages, where they put the link.
- Export all of those links into a spreadsheet.
3. Reach out to the bloggers, who linked back to the content.
So, now that you found all the websites, who linked to the blog posts that are worse than what you created, the next step is to reach out to these people via mail or tweet to them.
If you have the resources, you can also outsource this to a Virtual Assistant or a Freelancer on Fiverr.
Just work your way through your list tweeting the influencers from your spreadsheet with a simple tweet like the following:
“Hey @Twitterusername, I’ve just created a great article on “TOPIC OF ARTICLE HERE” would you be interested in seeing it?”
If they respond saying yes then reply with…
“Here’s the article – LINK – if you like it please re-tweet it to your audience, thanks”
Be sure to keep a record in your spreadsheet of who you’ve contacted and if they replied or not (give them 72hrs as after that they aren’t likely to).
Anyone who replies to you – leave it at that.
Anyone who doesn’t you follow up with an email (emails are more likely to be read that Tweets which are easily ignored)
You took note of their website URL in the research stage so you’ll be able to find their email from there.
Here’s the email template I send…
“Hey NAME,
I was just reading your blog and loved your LATEST / MOST POPULAR POST ON XYX, particularly the point about POINT YOU LOVED HERE.
While browsing your site, I also noticed that you’d linked to NAME OF VIRAL CONTENT POST on your page PAGE THEY LINKED TO.
I love that post too. So much in fact I set out to improve on it. I think I did a pretty good job as well.
If you’d like to check out my post it’s here…
LINK TO YOUR POST
If you think I did a good job, feel free to link to it, or share it on social media with your audience.
To make it easy I’ve included a ClicktoTweet link below. You can just click it and it will share on Twitter… ClicktoTweet link here.
Thanks for your time and keep up the good work,
YOUR NAME”
To save some time, you can use your mailing service (Mailerlite, Convertkit, Mailchimp, or whatever you’re using) to send mass personalized emails.
What to do, if you want something truly original: 125 Ideas for Viral Blog Post Titles
Don’t worry! I got you!
I personally hate researching headlines, that will make my blog posts go viral.
That’s why I compiled a list of 125 Viral Blog Post Title Templates.
Here’s a Sneak-Peak:
If you want the whole thing, just let me know and I’ll shoot you an email so that you can download the 123 Viral Headline Templates instantly! 🙂
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How to Save Time by Repurposing your Old Content
3 Ways to Repurpose Your Content to Attract More Clients
You’ve got a wealth of information in that beautiful brain of yours but are you using it to better serve your business? There’s a fine line of sharing all your hard-earned knowledge for free and sharing it only with your paying clients. If you increase the ways to share your knowledge, you can attract more clients while earning more income at the same time.
Let’s delve into the details…
Step One: Written Content
I’ll assume you have dozens of blog posts, short reports, or even an ebook written since most people start with the written word when creating content. One way to repurpose these blog posts and reports is to sort them into similar categories or by similar topics and combine them into an ebook that you can then sell on Amazon. Or maybe these topics lend themselves more to a printed workbook with blank pages which your clients can write on and take notes. You haven’t written brand new content; you’ve just organized previous content and given it a new cover.
Step Two: Video
Take these same blog posts and reports and create short videos on each subject. Post these videos on your YouTube channel and cross-promote them on Facebook with links leading back to your website. If video frightens you because you don’t want to be on camera, create PowerPoint slides with the text, and then you have the choice of recording a voice over (with your own voice, of course) or simply adding some royalty-free background music that plays while the slides advance. Another video option is to have an animation created based on the subject matter. That is more costly than being in front of the camera but it’s also a way to garner attention.
Not everyone is an avid reader and using video helps build that personal relationship between you and your potential clients. It’s most powerful if you get on camera because not only can they put a face to the name but they can hear your voice, your inflections, and your personality.
If you’re a real talker instead of a natural writer, get out the camera and start recording your videos. Then send it to a transcriptionist who will turn it into the written word. An instant blog post or short report!
Step Three: Audio
Turn your blog posts, reports, or ebook into an audio file. Audiobooks are incredibly popular and you can sell that on your website or via a site like Audible. Other recordings can be bundled together into an audio class, a free download opt-in gift, or as a teleclass. If your specialty is motivational or inspirational, record daily motivational audios and for a monthly subscription they will be delivered to your clients who subscribe.
You can also follow the above advice and work backward, starting with recording the audios and having them transcribed into blog posts, email series, or social media posts.
Repurpose Your Way to Passive Income
Combining your current content into different forms now allows you to sell these as passive income streams. Keep in mind that different people have different ways of learning and absorbing material, so covering your bases between written, video, and audio options is appealing.
33 Ideas to Repurpose Your Content and Save a Bunch of Time
Turn your blog posts into another medium and reach a broader audience:
- video → publish on YouTube
- podcast episode
- audio guide
- slide deck → publish on SlideShare
- infographic → publish on Pinterest and offer it to other bloggers to gain backlinks
- newsletter for your email subscribers
- social media posts → post snippets of your posts on Twitter, Facebook, Instagram …
- eBook → compile a bunch of your blog posts into an eBook and sell it to your audience, sell it on Kindle or offer it as an opt-in incentive
- social media images → pull some quotes and stats from your post and turn them into social media images
- webinar
- short snapshot → publish on TikTok, Snapchat, Instagram Story …
- downloadable PDF / Checklist → offer as an opt-in incentive (or sell it, if it’s high-quality)
Repurpose old blog posts to write new ones
- write a second part
- write a from a different angle
- write a case study about how you applied your advice
- write a case study about a reader/customer, who applied your advice
- write an updated version
- publish stats that back up your advice
- turn a long blog post into a series of shorter posts
- write an expert round-up around the topic
Repurpose your videos
- Turn your video into a blog post
- Cut your video into smaller parts and post them on Instagram, Twitter, Facebook, TikTok, whatever…
- Publish them on Pinterest
- Turn your video into a podcast episode
More Ideas to Repurpose Content
- Use the questions your readers ask you and turn them into a Q&A blog post, video and podcast
- Publish your best posts on Medium
- Offer other bloggers to repost your blog posts, as long as they include a back-link.
- Publish the images and videos of your customer’s post, that show them using your product.
- Turn your blog posts into an email course
- Sell it as PLR content
- Compile your best blog contents into an online course
- Offer your blog posts to Content Syndication Platforms
- Use your posts to answer questions on Quora and link back to your site.
