What if I told you, that the only tool you need to drive hundreds of thousands of visitors to your blog every month, is completely free and even fun to use?
Introduce: Pinterest.
You probably heard of Pinterest and might even use it for your business.
You spend hours each week on Pinterest and don’t see any results.
And now I want to tell you, that Pinterest is a traffic-driving machine and it’s easier than ever to drive traffic to your blog.
Fuck me, right?
I’ve been there. I know the frustration.
I literally spent months and months on Pinterest, creating Pins, writing descriptions, pinning both manually and scheduled, following people, joining group boards and so on… And guess what happened: NOTHING.
No traffic. No viral pins. Nobody gave a single fuck about my content.
Until this happened:
One day, I’ve found this genius-in depth guide online on how to drive tons of traffic to your blog or website every month. I did everything, they say you should do. And this time, it worked.
Now with Google’s ever-evolving algorithm, it takes more time and effort to get results.
But what happens if you don’t have the luxury of time? Or you don’t have the financial resources to put in the effort that is truly needed.
The people, who wrote this guide used these exact strategies to drive 300.000 Monthly Visitors to their blog within less than a year.
Sounds crazy?
Well, Lauren and Alex from one of my all-time favorite blogs Create And Go did exactly that.
Go check out their extensive post on how to grow your Blog Traffic from 0 to 300.000 Views per Month with the help of Pinterest.
This post helped my immensely and that’s why I decided to turn it into an actionable step-by-step checklist.
I love helping you use your precious time as effectively as you can and with Lauren’s and Alex’s knowledge and my handy guide, you can start working right away.
Pinterest For Beginners – The Basics
To make things easier, I assume that you already know a little bit about Pinterest and how it works. So, I won’t answer these basic questions here.
However, in case you need some more clarification, I will answer every question in one sentence. But you can always go back to Create and Go and learn everything you need to know about Pinterest Basics more thoroughly.
Please notice that some of the links on this page are affiliate links. This means, if you buy something through this link, I receive a small commission. However, your price doesn’t change at all. I only recommend products, I like and use. Read the full disclaimer here.
What is Pinterest?
Pinterest is a visual search engine, not a social network!
How can I set up a Pinterest Account?
Head over to pinterest.com and hit the „Sign Up“ Button.
How can I set up a Business Account on Pinterest + What are the benefits?
You’ll get access to Pinterest Business Analytics to see, how well each pin performs and who your target audience is. You can select it in the set-up or change your Personal Account to a Business Account in the Settings section.
What are Pinterest Boards?
Pinterest Boards are themed boards, where you can organize all of your pins by topic. You can follow people or just selected boards.
What are Pins?
Pins are the images shared on Pinterest. Every pin is linked to a website, to which you can click through.
7 Reasons Why Every Blogger Should Be Using Pinterest
- It’s a search engine with a much smaller competition than Google.
- Pinterest users have a higher average-income compared to other social platforms.
- If a Pin goes viral, it can produce tons of traffic for years to come.
- People visit Pinterest with a buying intent.
- It’s a free marketing tool.
- You can schedule all pinning and automate 100% of your Pinterest activity.
- Since Pinterest doesn’t work like other just SEO-based search engines, many marketers don’t get it and give up early.
Step-By-Step Guide to Get Massive Traffic from Pinterest
1. Set Up a Pinterest Business Profile
- Create a Pinterest Business Account
- Enter your Business Information.
- Follow 10-15 topics, that you want to see in your home feed.
- Head over to the settings to fill out the rest of your profile.
- Enter your Business Name. You can also include a little description with 1-2 keywords in your name. E.g. my Pinterest Name is: Rich In College II Make Money Online II Passive Income
- Write a short description of your Blog or Business. Include keywords as well.
- Choose a Profile Picture. The ideal profile picture is a headshot with square ratio.
- Set up your notifications according to your preferences.
2. Claim Your Website (Instructions for WordPress Users)
- Download SEO Yoast Plugin – you’ll also need it for keyword-optimization.
- Install the plugin to your blog or website.
- Click the „Claim“ Section in your Pinterest settings.
- Type in your domain name.
- Select: „Add HTML tag“
- Copy the characters within the quotations.
- Go to your wordpress dashboard.
- Under the Yoast SEO settings, click on the „Social“ link
- Navigate to the Facebook tab
- Enable „Open Graph meta data“
- Navigate to the Pinterest tab
- Enter the confirmation code, you’ve copied.
- Save.
- Return to Pinterest.
- Click „Next“
- Wait 24 hours until Pinterest verified your website. Once you see a green checkmark next to your domain, you’re good to go.
3. Apply For Rich Pins
- Once again, open the Facebook tab in the Yoast SEO Plugin section and make sure, the „Open Graph Meta Data“ is enabled.
- Visit the „Rich Pins Validator“
- Copy and paste a link to any of your blog posts (not your homepage!).
- Select „HTML Tags“
- Click „Apply Now“
- Wait for the email from Pinterest about whether or not your rich pins are approved.
4. Create Some Pinterest Boards
- Decide on 5-10 sub-niches of your Business.
- Create a Board for each sub-niche. Keep the name plane and simple – include your main keywords.
- For each board, write a keyword-dense description. Don’t just list keywords, however. Write real sentences.
- Save 10-20 Pins to each board. Only save pins, that will interest your readers and that are visually appealing. Also make sure, that the connected URL isn’t spam.
- BONUS: Use Canva, Stencil or whatever to create Board Covers. This will give your profile a more cohesive look. The ideal dimensions are 500 x 500 px. However, you might need to experiment a little until everything looks great on desktop and mobile.
5. Start following people or brands in your niche.
- Search for your main keywords.
- Visit the profiles of the people, who pop up first.
- Check, if all of their boards are related to their main topic.
- If the topics are all on-topic, follow the person, if not, only follow the boards, that fit.
6. Create Pinterest Pins
- Open up the graphic design software of your choice, such as Stencil or Canva.
- Start a new project with a 2:3 aspect ratio, i.e. 600px x 900px or 1000px x 1500px
- Choose a great image as a background.
- Add some text: You can use just the headline of your post. Always make clear, which benefit you offer your reader. Also consider including a Call to Action to make people click through.
- Add your logo to each pin, so that no one can steal them.
- Repeat. Create at least 2-3 pins per blog post. Pinterest loves new pins, so the more you can create, the better.
7. Find the Right Keywords to Optimize your Pins. (Don’t worry. This is way easier than Google SEO.)
- Open the search bar on your Pinterest Home Feed.
- Type in your main keyword – what your current blog post or your blog is all about.
- Check out all the popular related keywords.
- If you think something fits particularly well, click on the keyword and do another search with this.
- Take note of all the related popular keywords and include them as much as you can in your profile description, your pin descriptions, your pin titles, your board descriptions etc.
8. Use Tailwind to automate your pinning.
- Click the link to head over to Tailwind and get a free month on me. 🙂
- Sign up to Tailwind for Pinterest.
- Choose your location or the location of your target audience, if it’s different from your own. (I.e. I live in Germany, but since I blog in English, my target audience is in the U.S. and my chosen location is NYC.)
- Upload the Pins you created.
- Write keyword-dense descriptions for each of them. You can also add some hashtags, but don’t do more than 7 per pin.
- Enter the link of the related blog post. Whenever someone clicks on your Pin, they go directly to the URL you inserted.
- Decide, which boards your pins should go to and enter them.
- Click schedule. The algorithm automatically determines the best times to post your pins for maximum engagement.
- Create more Pins.
9. Find Group Boards to Join + Expand Your Reach
- Once again, search for your main keywords, your niche and your sub-niches.
- Don’t just hit enter. Instead click on „All boards named „make money online“. (See the picture below.)
03. Go through the List of Boards and Click on all of the Group Boards. Group Boards have a circle with multiple profile pictures in the bottom-left corner – „normal“ Boards don’t have that.
- Read the description of each Group Board carefully. The description will tell you, if they accept new contributors, which rules you need to follow on the board and how you can apply.
- If everything looks great, apply for the group board and wait patiently.
- Don’t be upset, if you don’t get a reply. A nice, well-written message can help, but you’ll still have to contact about 10 people to get one invite. That’s completely normal.
- Whenever you get accepted to a board, re-pin some of your Pins to the board, while obeying the board rules.
- Go back to Tailwind and schedule more pins to your new group boards. Spread them out, so you don’t spam a single board.
- Rinse and repeat.
Thew. That’s It.
Here are the 68 Steps you need to take to use Pinterest for Blogging,make your Pinterest Profile go through the roof and drive 300.000+ Monthly Views to your blog from Pinterest.
I hope you found this guide helpful and start working through the list right now.
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